February 2012
3 posts
1 tag
Pepsi Next
Pepsi is launching a new 60-cal cola, again. Consumers have turned away most of Pepsi’s new products, however I feel the market’s attitude has changed with health trends and with the additional $100MM in marketing they might have a shot.
http://www.marketingmag.ca/news/marketer-news/pepsi-introducing-next-reduced-calorie-pop-47034
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