Liquor Package Design Concept
A packaging concept by Caleb Heisey for Folksaga, a Swedish distillery of akvavit (traditional scandinavian liquor). The illustrated bottles featuring popular Swedish folk tales. The illustrations show mythological characters such as mermaids, trolls, or witches.
A nice ambient idea that turns into – yes – a demonstration ad!
Source: Ads of the World
This great example of augmented reality shows how digital technology can improve and adapt to different requirements moving into the future. These days technology seems ubiquitous: whether it is 90% of the people in line at Tim Horton’s on their phone or the constant blast of screens in public and private, there is no escaping it.
However, this is just the beginning of mankind’s digital age. Computers are a relatively young invention; the first digital computers were made in the 1940s for military purposes. The transition to becoming household and now (with the rise of smartphones) constantly present products took decades, but now that the snowball is rolling, technology is only becoming more relevant, applicable and powerful.
With the teaser of Project Glass last year, Google gave us their vision of the future, but placed in today’s reality. There was a distinct lack of a similar level of technology present anywhere else in the video. In fact, everything seemed somewhat primitive; during the video he visited a bookstore, used keys, and handmade coffee. Even the subway system was out of commission. There were no public screens or any sign other advanced technology.
I can by no means predict the future, but I can say that with technologies like flexible touch screens, bold product developments such as the “lumpy tablet” and Moore’s Law we can expect the application of computers and augmented reality to even more daily tasks and public spaces.